About Us

Superior Optical Knowledge

About College Optical


t College Optical, we have the largest selection of designer frames in Boulder. We believe eyewear is a personal statement of how you see the world. Whether you hide behind them or you can’t see without them, glasses reflect something unique about you. We truly have a frame selection that is unlike anything most have ever seen. From conservative to the most "funky", from economical to outrageous, from trendy to classic, we have it all... and in every price range. Our buyers scour the globe to bring you the BEST.

Our staff of very experienced ABO certified opticians take pride in service, craftmanship and superior optical knowledge. We give you the personal attention you deserve and guide you to the perfect frame for YOUR face and optical needs. We carry all the latest hi-tech lens products, so regardless of your prescription, we can help you achieve unsurpassed clarity and great looking lenses. Our service is legendary in Boulder.

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Our Doctor

Our Doctor has an established tradition of providing superior eye care. Dr. Jeffrey Holland has created a very modern and professional office in which to provide unsurpassed family eye care. Whether you have complex visual needs, a need for medical eye care, or a need for annual eye examinations and/or contact lenses, Dr. Holland can help you. Colorado's dry climate always poses a challenge to contact lens wearers, we specialize in successful contact lens patients!


If you're looking for stylish, conservative, hip, funky, groovy, cool, sports-specific, safety, or almost any type of specialty eyewear or lenses, we have it. We carry the latest collections from the most fashionable eyewear brands in the world, our buyers KNOW the eyewear market. We also have a large and comprehensive collection of classic eyewear, which allows us to make is easy for you to get a great pair of glasses, regardless of budget.

Colorado's dry climate always provides a challenge to contact lense wearers. Our doctors have the experience and knowledge to SUCCESSFULLY fit you! We are skilled at fitting ALL types of contact lenses, including soft, hard, bifocal, keratocous, and toric lenses. We have most brands and prescriptions in stock, so you can get what you need, at competitive prices IMMEDIATELY when you visit or call.

Laser vision corrective surgery has corrected or improved the vision of millions of people. Dr. Holland does laser vision corrective surgery consultations at no charge. Feel free to schedule an appointment to see if you are a candidate!

Corneal Refractive Therapy (CRT) is the non-surgical alternative to Lasik. The process allows the patient to wear special contact lenses at night that allow you to see clearly all day. This amazing technology allows Dr. Holland to correct your vision to 20/20 in most cases without the need for surgery! CRT is THE procedure of choice for those who are seeking a non-surgical, non-permanent alternative to laser vision corrective surgery. If your interested in finding out more about CRT, please call us today to find out more.

College Optcal is a full service eye care facility "On The Hill" in Boulder, CO. Our approach to eye care is comprehensive, thorough and state-of-the-art. We offer comprehensive eye examinations, medical care, contact lens services and the BEST selection of frames in Boulder. Our doctors are known for their ACCURACY with prescriptions. In addition, College Optical accepts the most major insurance carriers and we are hapy to help you navigate the insurance maze.

Clients testimonials

"The Best Frame Selection In Colorado"

Illegal Pete

“The folks at College Optical made it easy and fun to get an exam and choose new frames. The staff provided expert guidance in finding styles that look great and feel comfortable. They have a great selection of new fashions and the exam table is so cool!”

Chris Anderson, Southwest Research Institute